Basedash: Using SEO and PPC to

grow SaaS traffic and signups

Basedash, a collaborative database tool, wanted to grow sustainable website traffic and signups. We helped them beat their product hunt launches week over week and grow a sustainable pipeline.

June 5, 2022
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The Problem

The problem: Basedash had a couple of successful launches on product hunt, but wanted to grow their signups in a more sustainable way. Without a dedicated marketer/marketing team, this was proving to be an uphill battle.

That's where Forgematic comes into the picture. After a kickoff call and learning more about their business, we made a round of technical updates to their website. Quickly following this was keyword research, competitive analysis and content creation. To accelerate growth, we also created, implemented, and managed a successful Google Ads/PPC strategy.

We've been continuously creating new content, getting backlinks, optimizing existing content, and managing internal linking for the Basedash team as they continue to release new features and improve their product.

The Results

In the first 6 months, we increased sessions overall by 181% compared to the previous period
In the first 6 months, organic session growth is up 81% compared to the previous period

What about signups? They're on the up and up as well, consistently creeping toward their product hunt launch week levels:

Since we began work, sign ups have been trending up
We've increased rankings for a whole bunch of target keywords as well as added a handful of backlinks

How We Did It:

  • Technical optimization
  • Keyword research
  • Ongoing content strategy and creation
  • Paid search
  • Implementation of tagging and analytics

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