The Book

Mar
25
πŸ“– Part Three: It's Not What You Play πŸ’Ž

πŸ“– Part Three: It's Not What You Play πŸ’Ž

About twelve years ago, I was practicing for one of the first trips I would make to DJ outside of North America. There were a few DJs who ran in the same circle, so I asked for tips.
4 min read
Mar
14
πŸ“– Part Two: It's All One Big Experiment

πŸ“– Part Two: It's All One Big Experiment

The art and science of a series of experiments, and what they add up to when it's all said and done.
4 min read
Mar
07
πŸ“– Part One: It’s Not About You, It’s About Them

πŸ“– Part One: It’s Not About You, It’s About Them

The best marketing is not about you, your service, or your product. It's about your customer, and what outcomes they will experience after they choose your brand.
2 min read
Mar
06
The Book: The Intro

The Book: The Intro

The introduction to my ongoing book series - "everything I learned about marketing, I learned from DJing"
1 min read