4 min read

💌: Facebook under fire & free stickers

💌: Facebook under fire & free stickers

We’re back with another week of the best marketing news! Instead of a longer intro, I’ll keep it short: the holographic stickers are ready to ship out to everyone as a thank you for being an early subscriber. To get yours, just head here and drop in your mailing address. I’m gonna start sending them out later this week.

Ok, on to this week’s edition!

Social Media & Creator Economy

SEO

  • It’s not just you. Google search is getting worse. Why? A closed loop system where Google controls 85% of the world’s search engine activity, but at the same time more than 80% of Alphabet’s revenue comes from Google Advertising.
  • Google’s core updates used to wreak havoc on website traffic and send every SEO into a panic. It doesn’t seem like these core updates upend our known universe these days, but is that just because we’re used to them? SEMRUSH conducted a study to find out: Are Core Updates Becoming Less Powerful? I won’t spoil this one because it’s worth a read if you’re an SEO.
  • Google’s page experience update went live in June, and one study found that Core Web Vitals (aka website performance) have become a measurable ranking factor. The difference in ranking is exactly huge at the moment (3.7 percentage points), but you can bet it will become more important over time.

Brand & Advertising

Email

Jobs

There are a few fresh jobs up on the job board, and here are a couple you should know about. Do you have an open job on your team? If so, add it to the board for free.

Just For Fun

That’s all for this week, y’all. Don’t forget to drop your address here for free stickers!

Thank you so much for reading with me for another week, I super appreciate it! If you enjoy the newsletter and want to keep it going, here’s how you can help with that:

  • Share the newsletter, either by forwarding to someone or sharing the main website to your network.
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Thanks so much again, and see you next week.

Forge